PPC News - 8th October 2024

Google Ads DISRUPTION, New AI VIDEO GENERATION, Agency BILLING UPDATES! 🚨 PPC News – 8th October 2024

 

 

Google Ads Status Dashboard

  • Google Ads experienced service disruptions recently but is now up and running smoothly.

Google Ads Updates – Adriaan Decker

  • New App Campaigns logo has been implemented.
  • Testing beta for Sponsored Links with a new Sponsored label test.
  • Updates to Google Merchant Center providing more data on individual products.
  • Google Ads AI Video Generation is launching in the product studio with tools.
  • Users can now create and save segments directly within GA4 properties.

Google Ads Updates – Thomas Eccel

  • New Swipal Carousel image assets on the search engine results page.
  • Ability to change who pays directly through the platform without support.

Microsoft Ads Copilot Advancements – Brooke Osmundson

  • Microsoft Ads is enhancing user experience with Copilot, introducing new diagnostics and performance snapshot features.

Conclusion

  • Stay updated with the latest Google Ads and PPC news for insights and improvements in the digital advertising landscape.

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