Key Updates
‣ Google Ads Status dashboard shows everything is operational with no reported issues.
‣ Google Ads PMAX Experiments allows testing of automatically created assets within the Performance Max optimization experiment.
‣ Google is expanding store ratings to showcase positive shopping experiences.
‣ Google Merchant Center simplifies website verification process with new methods.
‣ Real-time pages report shows active users and popular content on websites or apps.
‣ GA4 introduces real-time pages report and increases daily token limit for sample scans.
‣ Updated verification requirements for financial services advertisers in certain regions.
‣ TikTok unveils five new advertising tools, including Smart+ for automated advertising optimization. Other tools include GMV Max, Outer Phone, Conversion Lift Studies, and Privacy Enhancing Technologies.
‣ Google Ads introduces a copy and paste upgrade tool for video action campaigns in demand gen. The tool allows for copying and pasting existing video action campaigns, initiating a new upgrade.
Sources
Google Ads Status Dashboard
Adriaan Dekker
Thomas Eccel
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