Key Updates
‣ Google Ads Dashboard: All products were operational with no issues reported.
‣ Performance Max Features: New features include asset experiments, video enhancements, and more.
‣ Travel Feeds in Search Ads: Improved ad performance with rich data for travellers.
‣ Site Links Search Box: Google Search is dropping the site links search box feature.
‣ Channel Level Ad Blocking Controls: YouTube introduces controls for creators to manage ad categories.
‣ Google Call-Only Ads Removed: Google will replace call-only ads with responsive ads.
‣ New YouTube Ad Formats: YouTube introduces swipeable product ads and full-screen mobile image ads.
‣ Video Product Ads: Shopping ads now include video ads for products.
‣ AI Chat in Search Ads: AI chat feature spotted in search ads for recommendations.
‣ Unauthorised Changes by Google Ads Reps: Changes made without authorization reported by an agency.
‣ Compliance Updates: Google confirms unauthorized changes should not occur and provides opt-out instructions for automatic adjustments.
Sources
‣ Google Ads Status Dashboard – https://ads.google.com/status/publisher/
‣ Adriaan Dekker – https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/recent-activity/all/
‣ Thomas Eccel – https://www.linkedin.com/in/thomaseccel/recent-activity/all/
‣ PMAX Features – https://support.google.com/google-ads/answer/15535462
‣ Travel Feeds – https://blog.google/products/ads-commerce/improve-ad-performance-with-travel-feeds-in-search-ads/
‣ Meta Automatic Adjustments – https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720
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