Key Updates
‣ Google Ads Status Dashboard – Everything is operational with no disruptions since October 7th.
‣ Mandatory Google Business Profile Link with LSAs – Starting November 21, 2024, local service ads will require a matching Google Business Profile for visibility in search results.
‣ New Data Retention Policy for Google Ads – Historical data will be retained for 11 years. Data beyond 11 years will expire and be unavailable. Necessary actions must be taken before November 13, 2024.
‣ Video Enhancements for Demand Gen Campaigns – New features include creating vertical videos from horizontal ones and tracking performance of enhanced videos.
‣ Think Lead Gen Event Key Takeaways – Workshop focused on turning prospects into profit with lead generation strategies. Topics covered include customer journey mapping, AI integration, and maximizing profitability.
Sources
Google Ads Status Dashboard
Adriaan Dekker
Thomas Eccel
Think Lead Gen Key Takeaways
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