Key Updates
‣ Google Ads Updates
– Google Ads Manager service disruption from October 11 to 16 has been resolved.
– A new simplified video experiment feature has been announced for measuring creative impact.
– Focus on demand generation and short-form content for video campaigns.
‣ Industry News
– Search Engine Land acquired by SEMrush, aiming to expand educational offerings.
– Microsoft Ads introduces an impression-based remarketing tool for targeting users based on ad exposure.
‣ Google Ads Platform Developments
– Performance Max now supports image ads, and looks to be initially available in the US market.
– Account optimization headroom column spotted in Google Ads dashboard, potential impact on reporting.
– New product placement next to video ads on YouTube desktop for enhanced shopping experience.
‣ Google Ads API Updates
– Release of version 18 of the ads API with various enhancements including bid suggestions and performance max insights.
– Detailed notes available for further exploration of the updates.
Sources
‣ Google Ads Status Dashboard – https://ads.google.com/status/publisher/
‣ Adriaan Dekker
‣ Semrush Acquires Search Engine Land – https://searchengineland.com/semrush-acquires-search-engine-land-447555
‣ Simplified Video Experiments – https://support.google.com/google-ads/answer/15449034
‣ Google Ads API v18 – https://ads-developers.googleblog.com/2024/10/announcing-v18-of-google-ads-api.html
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