semrush acquires search engine land - ppc news daily

Semrush ACQUIRES Search Engine Land, NEW Google Ads API v18 Release! 🚨 PPC News Daily

 

Key Updates

 

‣ Google Ads Updates

– Google Ads Manager service disruption from October 11 to 16 has been resolved.

– A new simplified video experiment feature has been announced for measuring creative impact.

– Focus on demand generation and short-form content for video campaigns.

 

‣ Industry News

– Search Engine Land acquired by SEMrush, aiming to expand educational offerings.

– Microsoft Ads introduces an impression-based remarketing tool for targeting users based on ad exposure.

 

‣ Google Ads Platform Developments

– Performance Max now supports image ads, and looks to be initially available in the US market.

– Account optimization headroom column spotted in Google Ads dashboard, potential impact on reporting.

– New product placement next to video ads on YouTube desktop for enhanced shopping experience.

 

‣ Google Ads API Updates

– Release of version 18 of the ads API with various enhancements including bid suggestions and performance max insights.

– Detailed notes available for further exploration of the updates.

 

Sources

 

‣ Google Ads Status Dashboard – https://ads.google.com/status/publisher/

‣ Adriaan Dekker

‣ Semrush Acquires Search Engine Land – https://searchengineland.com/semrush-acquires-search-engine-land-447555

‣ Simplified Video Experiments – https://support.google.com/google-ads/answer/15449034

‣ Google Ads API v18 – https://ads-developers.googleblog.com/2024/10/announcing-v18-of-google-ads-api.html

 

Subscribe

 

Stay updated with the latest Google Ads and PPC news for insights and improvements in the digital advertising landscape.

Related Articles

Google Ads Expert

Certified in various marketing disciplines, including SEO, CRO, Lead Generation, Email, PPC and Brand Strategy – Founder of Savvy Digital.

Louis Riat-Bonello

Personal Favourites
Free Stuff

Free Google Ads Audit

Want to get notified for our next post?

Sign up to our newsletter here!

Get more & better leads
Contact Us Today