Google Ads PMAX Experiments - PPC News Daily

NEW Google Ads PMAX EXPERIMENTS! NEW TikTok Smart+ Campaign, GA4 Real-Time REPORTING 🚨 PPC News Daily

 

Key Updates

 

‣ Google Ads Status dashboard shows everything is operational with no reported issues.

‣ Google Ads PMAX Experiments allows testing of automatically created assets within the Performance Max optimization experiment.

‣ Google is expanding store ratings to showcase positive shopping experiences.

‣ Google Merchant Center simplifies website verification process with new methods.

‣ Real-time pages report shows active users and popular content on websites or apps.

‣ GA4 introduces real-time pages report and increases daily token limit for sample scans.

‣ Updated verification requirements for financial services advertisers in certain regions.

‣ TikTok unveils five new advertising tools, including Smart+ for automated advertising optimization. Other tools include GMV Max, Outer Phone, Conversion Lift Studies, and Privacy Enhancing Technologies.

‣ Google Ads introduces a copy and paste upgrade tool for video action campaigns in demand gen. The tool allows for copying and pasting existing video action campaigns, initiating a new upgrade.

 

Sources

Google Ads Status Dashboard
Adriaan Dekker
Thomas Eccel

 

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