Key Updates
‣ New Google Shopping Update – Google Shopping is getting a major upgrade with AI to personalize the user experience, showing relevant products and AI-generated briefs to simplify research.
‣ New Placement for Closing Soon – A new feature that shows if a business is closing soon based on Google business profile information is useful for brick-and-mortar stores.
‣ Video Enhancements Default Opt-in – Video enhancements are now default opted-in, allowing existing video content to be adjusted for vertical formats.
‣ Expandable Carousel Testing – Google is testing a new expandable carousel for search results, enhancing the user experience for e-commerce accounts.
‣ New App Placement for Windows Phones – A new placement option for Windows phone apps under the Google Play section.
‣ Clicks to Call Terms Update – Google may include a whisper message at the beginning of a call to notify participants that the call is being recorded, especially relevant for lead generation accounts.
‣ Privacy Law Provisions in Various States – Privacy law provisions will take effect in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire in January 2025, affecting Google Ads data processing terms.
‣ Energy Efficiency Labels Requirement – Google has introduced new guidelines requiring energy efficiency labels on certain product groups in the EU, EFTA, or the UK.
Sources
‣ Google Ads Status Dashboard – https://ads.google.com/status/publisher/
‣ Adriaan Dekker – https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/recent-activity/all/
‣ Thomas Eccel – https://www.linkedin.com/in/thomaseccel/recent-activity/all/
‣ Google Shopping Changes – https://blog.google/products/shopping/google-shopping-ai-update-october-2024/
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