Frequently Asked Questions
Google Ads, previously known as AdWords, is an paid alternative to rank high on Google’s search results. With these specific ad campaigns, the search engine will list your website in the top few results for your chosen keyword(s) and will charge you a dynamic fee for each time someone clicks on your website. It is a great way to generate immediate traffic!
The answer is very simple – No!
Getting your free Google Ads review could not be easier, and you are under no obligation at all to use us to fix anything we might find in the account.
Our 100% Free Google Ads Audits/Reviews are bespoke to your business and are conducted by our team of experts. They often take many hours of their time to complete and are very in-depth. Book yourself in for your Free Google Ads Review today.
Our Google Ads experts hate to see accounts underperform and throw money down the drain. Our team want to make sure every resource you put into Google Ads gets you the best results possible.
You are under no obligation to use us to fix any issues our audits highlight. So go ahead and book your business in for its 100% free audit today and see if there are any holes in your account that could be fixed.
Fixing issues will mean you have more budget to put behind the parts of your accounts that are performing well.
We get this question frequently and you won’t like our response.
Google is very good at making money from Google Ads and as such will not set up your account to make you the most money.
We have audited many accounts like this and the results are shocking.
We have seen incorrect settings wasting budget and broad keywords driving irrelevant traffic to name just two shocking discoveries.
If you’re working directly with Google on your Google Ads account we highly recommend you get your 100% free Google Ads audit here so you can decide for yourself if they’re working in your best interest.
To book in your audit it couldn’t be simpler, just let us know you want one, they are free after all!
We understand you might have issues with letting someone into your Google Ads account and you should.
This kind of data in your competitors hands could be very dangerous.
We are a specialist Google Ads Agency with a stand out reputation of excellent customer service and second to none results for our partners.
If you have any hang-ups at all feel free to call us and speak with one of our experts – they are always happy to answer any questions and prove that we here purely to improve your Google Ads account.
If you want to improve your Google Ads account we recommend you book in your 100% free Google Ads audit today.
Absolutely not. Our Google Ads management contracts are on a rolling month by month basis, we like to earn our seat at the table each month.
We do this by going the extra mile for our clients each and every month. If we are not making you money, we will be the first to highlight this to you and you are free to go.
If we don’t feel we can improve on what’s in your account we will tell you. We only want long term business partnerships so we need to be able to add value.
If we can’t improve on what’s in your account or don’t think we can make your account viable we will be the first to tell you.
To get a health check of your account you should get one of our free Google Ads audits. They are 100% free and you are under no obligation to use us to do the work that we uncover that needs doing.
The best starting point is auditing (finding out) what is currently within your Google Ads account with our 100% Free Google Ads Audit.
What we unearth during this free audit will shape the next steps and help build a roadmap of the issues your account currently has, highlighting wasted spend, missed opportunities and how we could work together to improve your results.
Rarely are accounts is such good health that we don’t need to make large changes to cut wasted spend, but occasionally there might be areas of an account that can be kept and worked on (the audit will highlight these).
Depending on how your existing campaigns have been set up, we may need to rebuild it using the correct structure, however, we will use data from your Google Ads and Google Analytics accounts to analyse what is working and what isn’t and will advise on the best way to move forward.
The best place to start is to get a free audit to see how the account is set up, these audits are free with no obligation to use us to do the work needed.
We are very keen on providing KPI (Key Performance Indicator) focused reports. Data is key and reports help paint the picture that the account is telling us.
When you’re investing money in Google Ads PPC you need regular reports to know how your money is being spent and what your ROI (return on investment) is.
We report according to what suits you best, therefore for the majority of clients we report weekly and in more depth. It’s all down to what information you need and when you need it.
Our standard reporting schedule includes weekly quick update reports highlighting progress, plans, performance, problems and priorities with monthly in-depth reports. Rest assured we have the best reporting there is and you always know what is going on in your account with regular updates.
If you are not getting adequate reporting from your current PPC agency you should get a free Google Ads audit from us today.
As you might expect this is another very popular frequently asked question.
Different Google Ads Agencies charge differently for their services. Some may work on a monthly fixed retainer regardless of good or bad results, while others charge a percentage of your monthly Google Ad spend, other agencies have made it complicated with a hybrid mix with a fixed monthly retainer plus a percentage of spend and some will want performance fees and bonuses on top of that.
Our pricing is straightforward and simple. We agree a fixed fee so you have no surprises based on the size of your account and what work needs doing. To find out how much we charge the easiest way is to get a free Google Ads audit where we will uncover the work that needs doing on the account so we can work out how much our fees will be.
Essentially our fees are minuscule compared to the wasted spend we will cut from your account, then if you apply that wasted spend into areas that provide you great returns you will always be massively ROI (return on investment) positive when using us. If you are not – we will be the first to tell you as we want long term business relationships that are good for everyone involved.
Our Google Ads professional will bring to your attention any issues and concerns we see with your existing setup, so that you can maximise your ad spend.
Founder & Google Ads Expert
Louis is the lead marketing manager of our micro-agency, running the majority of PPC campaigns and communications across the business.
Before starting Savvy Digital, Louis worked for a Financial Technology company, whilst managing PPC campaigns on the side. In early 2022, he made the lead and quit his job to pursue his passion for Paid Search advertising full-time, utilising his analytical background to help businesses get more calls and leads!
Certified in various marketing disciplines, including SEO, CRO, Lead Generation, Email, PPC and Brand Strategy.
See What Our Clients Have To Say...
Really happy with Louis and Savvy digital, we have similar business models which are based on first rate customer service and response times, I wanted a similar operation where I could get a quick response and speak to a knowledgeable person.
The campaign is back on track and Louis has the knowledge needed, very happy to hand over to them. Targeted goals have been met through the campaign with more to come!
Our clinic has been working with Louis at Savvy Digital and the experience has been overwhelmingly positive, with the service being second to none.
They were tasked to strategize and implement a Google Ads campaign that aligned with our businesses goals, in which we wanted to increase the amount of leads and improve their quality, all whilst bringing down the overall CPA.
Within the first month, we had achieved the aforementioned goals and are even more excited for the future! Time and time again, Savvy Digital have gone above & beyond at every opportunity.