Whether you are looking to get into PPC or are already in the field, knowing the average PPC salary of your fellow professionals is important. It can help with salary negotiations, pay rises and other job related decisions.
In the below video, we look at a PPC salary survey put together by Duane Brown, in which he put together a whole presentation of an online survey he conducted to report the average salary for those with PPC jobs worldwide, across different demographics and experience levels.
PPC Salary Survey Overview
What Do Pay-Per-Click (PPC) Specialists Do?
Pay-per-click (PPC) specialists are in charge of guiding visitors from search engines like Google, Yahoo, and Bing to business websites. Duties related to search engine optimization (SEO), which entails creating keywords that users might enter into search engines and using strategies to improve businesses’ visibility on search engines and generate traffic to their websites, may also be included in the job description.
The amount of clicks generated by different campaigns may be used to gauge the success of these specialists’ work since they frequently collaborate with marketing and design teams to create adverts that persuade consumers to click on them and be sent to the website.
PPC specialists may collaborate with an analytics team to identify which methods were effective and how they could be improved. PPC experts also perform analytics. In real-time analysis, adjustments may need to be made fast to provide the best outcomes. These specialists must stay current on all recent advancements in their industry in order for strategies to be routinely updated. Working directly with customers, conducting consumer testing, and conducting surveys are all possible job duties.
Why Choose a Career in PPC?
Accurate keyword bidding has the ability to produce a high return on investment. If you pay a small amount for an advertisement but the sales total significantly more money, your investment was worthwhile.
It is crucial to have knowledge of keyword research and testing. PPC specialists can swiftly demonstrate their effectiveness with quantifiable figures because paying for traffic produces outcomes more quickly than organic methods.
PPC enables firms to build relationships with their target audience since social selling is at the forefront of digital marketing methods.
PPC experts drive targeted traffic to websites where users may take action. You may almost certainly kickstart your existing profession in digital marketing or start one by learning the strategies that will make you an expert in PPC.
What Does a Career in PPC Look Like?
PPC experts utilise PPC to identify a target demographic in addition to generating traffic and driving sales.
A PPC specialist can pinpoint who is visiting, how long they stay, and what they do after clicking an ad by looking at the actions people do on a website. Knowing how to apply it is just as important as having this knowledge.
Among your regular responsibilities are, but are not limited to:
- Creating ad campaigns
- Writing ad copy
- Running ad campaigns in Google Ads and Bing Ads
- Running A/B tests
- Measuring conversions
- Optimizing conversions
- Testing keywords
- Defining and redefining the target audience
What Skills Are Needed to Become a PPC Specialist?
A PPC specialist will be a social seller who assists the other members of the team in closing deals, not just an advertising.
You will have it available when they need it and be an authority on your customers’ issues, preferences, and requirements. You will need the following knowledge to accomplish this:
- A base understanding of digital marketing
- The capacity to make good ads
- An awareness of your audience and how they behave
- A stats-minded personality
- Knowledge of how search engine paid advertisements are ranked
- Training for advanced PPC certification
Keep Up with Industry Trends
You must learn by making mistakes if you want to succeed in advertising and increase your PPC salary. You must be prepared to fail and be willing to get your hands filthy.
Keep an eye on the most recent business trends and be aware of what is working so you don’t fall behind. Overall, becoming a PPC specialist can be difficult, but it will open the door to a demanding job in a field with a high demand.
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