So what is Google AdSense? Well there are several ways to monetise the traffic to your website, and the majority of them involve marketing third-party goods or services to your website’s users. Today, there are various advertising systems that might help you make money, but Google AdSense is the most well-known.
This advertising programme, which was introduced by Google in the middle of 2003, is currently the most well-known one on the Internet. Webmasters and site owners have a good opportunity to monetise their traffic because Google pays its publishers more than $10 billion annually. This post will provide you with some pointers if you’ve ever wondered what AdSense is or how to make money with it.
You can start by watching our video below or directly on YouTube.
What Is Google AdSense? (Video Explanation)
The Advantages of Google AdSense
- Publishers and advertisers in great numbers. Over 10 million websites currently use it.
- High levels of safety, openness, and security for both publishers and advertisers. This is yet another beneficial aspect of AdSense. Google serves as a mediator between the two parties and is concerned with the process’ overall transparency and clarity for all parties. You can monitor all the relevant parameters in your Google Analytics account.
- Different ad formats. Advertisers in AdSense have a wide variety of ad formats to choose from, including text, photos, HTML advertisements, video ads, and much more. As a publisher, you can test out various ad formats to see which ones generate the most income.
Tip: Check which sizes are most popular among other publishers and take note of them. For instance, Semrush discovered that the most popular ad sizes are 728×90 and 300×250 in our own study, which was based on the analysis of over 63,000 advertisers and publishers:
How does Google AdSense Actually Work?
The entire procedure is fairly easy. All you need to get started is to establish an AdSense account and add a minimal piece of code to your website pages. Based on its own algorithms, Google will utilise your page to display targeted adverts that are either pertinent to the content of your website or to visitors’ previous searches.
The best part is that you will be compensated for the clicks made by your website’s visitors on those ads. Google AdSense operates on a revenue-sharing and cost-per-click model. As a result, getting as many clicks on those adverts as you can will be your main duty.
Tip: Do not attempt to deceive Google by inflating the amount of clicks. Never encourage website users to click advertisements, and of course, never click your own advertisements! Google has a highly effective and intricate system in place to stop click fraud. It may suspend your account if it discovers any suspicious behaviour on your website or has any concerns regarding the calibre of your traffic and clicks.
How Much Can You Earn With AdSense?
Google bills marketers for each ad click. Publishers receive 68% of the clicks (or 51 percent when it comes to AdSense for search).
The level of competition and CPC in the niche have a big impact on the commission you receive. The fee per click might actually range from $0.20 to $15 in real life. The majority of niches earn publishers less than $3 per click. However, there are some niches that have the potential to be very lucrative.
The three most costly niches in the US, as you can see, are insurance, online education, and marketing and advertising. These figures will be very helpful to you if you are just starting a blog and selecting the subjects to cover.
Traffic is the goal!
Finally, and most significantly, how much targeted traffic to your website affects your earnings. Even if you select the most costly niche and the nicest ad locations, it won’t matter if no one visits your website or blog. Remember that relatively few of your visitors will really click the adverts (there are no official statistics from Google, but usually webmasters report that 1 percent to 2 percent is quite a good CTR).
Most likely, you’ll earn less than $1 with each click. You may now determine for yourself how much traffic you need to generate the desired income. Consequently, you need a lot of traffic if you wish to profit from AdSense. This will require a lot of work and a lot of unique and quality content.
This implies that it is always rational to build a website on a subject you are extremely knowledgeable about. You will find it more simpler and more enjoyable to create a large volume of high-quality content. Expecting to make $1,000 per month with a 10-page website is unrealistic. Before you begin using AdSense, it is advised that you produce at least 20–30 pages of content.
In Summary
Google AdSense can help you earn some decent money, but it is not a scheme that will make you wealthy overnight. You can create the foundation for high and steady income by adhering to a few common sense rules:
- You are passionate and knowledgeable about the subject of your article.
- In addition to creating original and pertinent material, do it frequently to let Google know that your website is continually being updated with new content.
- Never attempt to trick Google with “artificial” clicks of any type.
- Find out which niches are more lucrative in terms of CPC and search demand by doing some study. Create your content strategy in light of these insights.
This will enable you to increase visitors and use AdSense to monetize it.
Need Help With Your Google Ads Campaign?
Feeling like you’re in over your head when it comes to Google Ads? At Savvy Digital, we’re experts in managing/optimizing Google Ads and are here to help you achieve the best possible results from every campaign. Contact Savvy Digital to get started with Google Ads setup today, or book in a FREE Google Ads audit.
